With the opening of IKEA’s Oxford Street store delayed, our challenge was to spark excitement in the heart of London’s fashion district, so we created a luxury boutique for the world’s most iconic bag.

Hus of Frakta

Hus of Frakta

With the opening of IKEA’s Oxford Street store delayed, our challenge was to spark excitement in the heart of London’s fashion district, so we created a luxury boutique for the world’s most iconic bag.

With the opening of IKEA’s Oxford Street store delayed, our challenge was to spark excitement in the heart of London’s fashion district, so we created a luxury boutique for the world’s most iconic bag.

“DISCOVER THIS SURPRISING SIDE OF FRAKTA”

Clio - Bronze / Fashion & Beauty
One Show - Merit / Spatial Design
D&Ad - Shortlist / Experiential

Creative Review Awards - Gold / Experience
Campaign Magazine - Top 5 Live Experiences 2024
AdAge - Editor’s Pick

“GLASS CASES HOUSE BEAUTIFULLY DISPLAYED ARM-CANDY”
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“HIGH FASHION MEETS DEMOCRATIC DESIGN”

“DISCOVER THIS SURPRISING SIDE OF FRAKTA”

“GLASS CASES HOUSE BEAUTIFULLY DISPLAYED ARM-CANDY”

“HIGH FASHION MEETS DEMOCRATIC DESIGN”

Teaser phase:

Resellers on Ebay:

Resellers on Ebay:

Teaser phase:

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