With the opening of IKEA’s Oxford Street store delayed, our challenge was to spark excitement in the heart of London’s fashion district, so we created a luxury boutique for the world’s most iconic bag.
Hus of Frakta
Hus of Frakta
With the opening of IKEA’s Oxford Street store delayed, our challenge was to spark excitement in the heart of London’s fashion district, so we created a luxury boutique for the world’s most iconic bag.
With the opening of IKEA’s Oxford Street store delayed, our challenge was to spark excitement in the heart of London’s fashion district, so we created a luxury boutique for the world’s most iconic bag.
“DISCOVER THIS SURPRISING SIDE OF FRAKTA”
Clio - Bronze / Fashion & Beauty
One Show - Merit / Spatial Design
D&Ad - Shortlist / Experiential
Creative Review Awards - Gold / Experience
Campaign Magazine - Top 5 Live Experiences 2024
AdAge - Editor’s Pick
Clio - Bronze / Fashion & Beauty
One Show - Merit / Spatial Design
D&Ad - Shortlist / Experiential
Creative Review Awards - Gold / Experience
Campaign Magazine - Top 5 Live Experiences 2024
AdAge - Editor’s Pick
Creative Retailer Awards - Pop-up store of the year
Campaign Big Global Awards - Shortlist / Customer Experience
Campaign Big Awards - Shortlist / Consumer Goods
Campaign Big Awards - Shortlist / Experential
Campaign Big Awards - Shortlist / Design
Campaign Big Awards - Shortlist / Customer Experience
Creative Retailer Awards - Pop-up store of the year
Campaign Big Global Awards - Shortlist / Customer Experience
Campaign Big Awards - Shortlist / Consumer Goods
Campaign Big Awards - Shortlist / Experential
Campaign Big Awards - Shortlist / Design
Campaign Big Awards - Shortlist / Customer Experience
“GLASS CASES HOUSE BEAUTIFULLY DISPLAYED ARM-CANDY”
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“HIGH FASHION MEETS DEMOCRATIC DESIGN”
“DISCOVER THIS SURPRISING SIDE OF FRAKTA”
“GLASS CASES HOUSE BEAUTIFULLY DISPLAYED ARM-CANDY”
“HIGH FASHION MEETS DEMOCRATIC DESIGN”
Teaser phase:
Resellers on eBay
listing our 75p bag for £35:
Resellers on eBay listing our 75p bag for £35:
Teaser phase:
