RECOGNITION:
1# ART DIRECTOR - Most awarded Art Directors 2021 - The Drum's World Creative Ranking
1# ART DIRECTOR - Global Ranking 2020 - The One Club
(One Show + ADC)
3# ART DIRECTOR - Most awarded Art Directors 2020 - The Drum's World Creative Ranking
3# ART DIRECTOR - Global Ranking 2021 - ADC (Art Directors Club)
5# ART DIRECTOR - Global Ranking 2021/2020 - Cannes Lions
6# ART DIRECTOR - Global Ranking 2022 - The One Show
1# MOST AWARDED CAMPAIGN - Moldy Whopper - Global Ranking 2021 Warc, Creative 100.
PROGRAMS:
Mentor at D&AD New Blood Academy (2024)
JURY EXPERIENCE:
Kinsale Shark Awards - Design (2024)
Creative Circle - PR & Social (2024)
D&AD - New Blood (2023)
New York Festivals - Activation & Engagement (2021)
AdStars - Print (2021)
The AdForum PHNX - Transform comms. (2021)
New York Festivals - Artistry & Craft (2020)
One Eyeland Awards - Photography (2020)
The AdForum PHNX - Craft (2020)
Mobius Awards - OOH (2020)
Mobius Awards - Print (2019)
CANNES LIONS - 2 Grand Prix / 5 Gold / 3 Silver / 6 Bronze
Grand Prix - Outdoor - Billboards (Moldy Whopper)
Grand Prix - Outdoor - Corporate Purpose & Social Responsibility (Shutter Ads)
Gold - Outdoor - Posters (Moldy Whopper)
Gold - Film - Market Disruption (Moldy Whopper)
Gold - PR (Moldy Whopper)
Gold - Print (Moldy Whopper)
Gold - Creative Effectiveness (Moldy Whopper)
Silver - Film - TV/Cinema (Moldy Whopper)
Silver - Outdoor - Special Build (Shutter Ads)
Silver - Media (Shutter Ads)
Bronze - Creative Strategy (Shutter Ads)
Bronze - Film - Online (Moldy Whopper)
Bronze - Craft - Photography Outdoor (Moldy Whopper)
Bronze - Craft - Photography Print (Moldy Whopper)
Bronze - Outdoor (Without a ramp, a sidewalk is a wall)
Bronze - Creative Effectiveness (Moldy Whopper)
Shortlist - Titanium (Moldy Whopper)
Shortlist - Film Craft (Moldy Whopper)
Shortlist - Media (Shutter Ads)
Shortlist - Direct (Without a ramp, a sidewalk is a wall)
Shortlist - PR (Without a ramp, a sidewalk is a wall)
Shortlist - Print & Publishing (Anatomy lesson)
Shortlist - Creative Strategy - Food & Drink (Shutter Ads)
Shortlist - Creative Strategy - Multi-Market Strategy (Shutter Ads)
Shortlist - Creative Strategy - Retail (Moldy Whopper)
Shortlist - Creative Strategy - Multi-Market Strategy (Moldy Whopper)
Shortlist - Creative Strategy - Market Disruption (Moldy Whopper)
Shortlist - Creative Effectiveness (Moldy Whopper)
Shortlist - Film (KFC Christmas)
Shortlist - Social & Influencer (KFC Christmas)
D&AD - 1 Black Pencil / 4 Yellow / 4 Graphite / 4 Wood.
Black Pencil - PR - Integrated (Moldy Whopper)
Yellow Pencil - Art Direction - Outdoor Ad (Moldy Whopper)
Yellow Pencil - Press & Outdoor - Press Campaigns (Moldy Whopper)
Yellow Pencil - Press & Outdoor - Poster Campaigns (Moldy Whopper)
Yellow Pencil - PR Multi-Market (Moldy Whopper)
Graphite Pencil - Integrated (Moldy Whopper)
Graphite Pencil - Art Direction - Press Ad (Moldy Whopper)
Graphite Pencil - Film Advertising (Moldy Whopper)
Graphite Pencil - Media - Use of film (Moldy Whopper)
Wood Pencil - Art Direction - Film Advertising (Moldy Whopper)
Wood Pencil - Press & Outdoor (Shutter Ads)
Wood Pencil - Impact (Shutter Ads)
Wood Pencil - Press & Outdoor (Anatomy lesson)
Shortlist - Media (Shutter Ads)
Shortlist - PR (Shutter Ads)
Shortlist - Creative Transformation (Shutter Ads)
Shortlist - Graphic Design (Smart Parking)
ONE SHOW - 1 Best in Show / 5 Best in Discipline / 24 Gold / 5 Silver / 2 Bronze / 2 Merit.
Best In Show (Moldy Whopper)
Best in Discipline - Integrated (Moldy Whopper)
Best in Discipline - Print (Moldy Whopper)
Best in Discipline - OOH (Moldy Whopper)
Best in Discipline - Film (Moldy Whopper)
Best in Discipline - Direct (Shutter Ads)
Gold - PR - Innovation in PR (Moldy Whopper)
Gold - PR - Media Relations (Moldy Whopper)
Gold - OOH - Craft / Photography (Moldy Whopper)
Gold - OOH - Craft / Art Direction (Moldy Whopper)
Gold - Design - Promotional/Print Ads (Moldy Whopper)
Gold - Print - Craft / Photography(Moldy Whopper)
Gold - Print - Magazine / Campaign(Moldy Whopper)
Gold - Design - Promotional / Posters - Series(Moldy Whopper)
Gold - Design - Out of Home / Series(Moldy Whopper)
Gold - Direct - Targeted Video/Online Video(Moldy Whopper)
Gold - Integrated - Brand Transformation(Moldy Whopper)
Gold - Integrated - Craft / Art Direction(Moldy Whopper)
Gold - Integrated - Branding Campaign(Moldy Whopper)
Gold - Film - Cinema Advertising(Moldy Whopper)
Gold - Film - Online Films & Video/Short Form - Single(Moldy Whopper)
Gold - Film - Television & VOD/Short Form - Single(Moldy Whopper)
Gold - Print - Craft / Art Direction(Moldy Whopper)
Gold - OOH - Billboards & Transit / Campaign(Moldy Whopper)
Gold - OOH - Experiential & Installations (Shutter Ads)
Gold - OOH - Innovation & Transformation (Shutter Ads)
Gold - Direct - Innovation & Transformation (Shutter Ads)
Gold - Direct - OOH (Shutter Ads)
Gold - Branded Entertainment (Shutter Ads)
Gold - Creative Effectiveness (Shutter Ads)
Silver - Design - Craft / Photography(Moldy Whopper)
Silver - PR - Integrated Campaign(Moldy Whopper)
Silver - Integrated - Innovation in Integrated Branding(Moldy Whopper)
Silver - Direct Marketing: Craft / Art Direction (Moldy Whopper)
Silver - Creative Effectiveness (Moldy Whopper)
Bronze - Design: Craft / Art Direction (Moldy Whopper)
Bronze - Creative Effectiveness (Shutter Ads)
Merit - Cultural Driver(Moldy Whopper)
Merit - OOH (Without a ramp, a sidewalk is a wall)
CLIO - 5 Grand Clio / 12 Gold / 6 Silver / 3 Bronze.
Grand Clio - Creative Effectiveness (Moldy Whopper)
Grand Clio - OOH - Billboard (Moldy Whopper)
Grand Clio - Print - Campaign (Moldy Whopper)
Grand Clio - Social Media - Social Video (Moldy Whopper)
Grand Clio - OOH - Ambient (Shutter Ads)
Gold - Creative Effectiveness (Moldy Whopper)
Gold - Film (Moldy Whopper)
Gold - OOH - Billboard (Moldy Whopper)
Gold - OOH - Billboard / Campaign (Moldy Whopper)
Gold - OOH - Poster (Moldy Whopper)
Gold - OOH - Poster / Campaign (Moldy Whopper)
Gold - Print (Moldy Whopper)
Gold - Print - Campaign (Moldy Whopper)
Gold - Print & OOH Craft - Art Direction (Moldy Whopper)
Gold - Print & OOH Craft - Photography (Moldy Whopper)
Gold - Print & OOH Craft - Photography / Campaign(Moldy Whopper)
Gold - Social Media - Social Video (Moldy Whopper)
Silver - Design - Posters (Moldy Whopper)
Silver - Design Craft - Image Creation (Moldy Whopper)
Silver - Integrated Campaign (Moldy Whopper)
Silver - Print & OOH Craft - Art Direction (Moldy Whopper)
Silver - Experience & Activation (Shutter Ads)
Silver - OOH (Without a ramp, a sidewalk is a wall)
Bronze - Film Craft - Music (Moldy Whopper)
Bronze - PR (Moldy Whopper)
Bronze - Direct (Shutter Ads)
Shortlist - OOH (Anatomy Lesson)
CLIO HEALTH - 1 Bronze.
Bronze - OOH (Without a ramp, a sidewalk is a wall)
LIA - 3 Grand Prix / 11 Gold / 2 Silver.
Grand Prix - Print (Moldy Whopper)
Grand Prix - Online Film (Moldy Whopper)
Grand Prix - Ambient & Activation (Shutter Ads)
Gold - Billboard - Art Direction (Moldy Whopper)
Gold - Billboard - Retail (Moldy Whopper)
Gold - Billboard - Use of Photography (Moldy Whopper)
Gold - Design - Art Direction (Moldy Whopper)
Gold - Design - Use of Photography (Moldy Whopper)
Gold - Integration - Retail (Moldy Whopper)
Gold - Print - Art Direction (Moldy Whopper)
Gold - Print - Retail (Moldy Whopper)
Gold - Billboard - Corporate Image/Social Awareness (Shutter Ads)
Gold - Billboard - Innovative use of Billboard (Shutter Ads)
Gold - Non traditional (Shutter Ads)
Silver - TV/Cinema (Moldy Whopper)
Silver - Media Innovation (Shutter Ads)
ADC NY - 2 Best of Discipline / 7 Gold / 2 Bronze / 1 Merit.
Best of Discipline - Integrated (Moldy Whopper)
Best of Discipline - Advertising (Moldy Whopper)
Gold - Integrated (Moldy Whopper)
Gold - OOH (Moldy Whopper)
Gold - Film (Moldy Whopper)
Gold - Online Film (Moldy Whopper)
Gold - Innovation (Moldy Whopper)
Gold - Press (Moldy Whopper)
Gold - Art Direction (Moldy Whopper)
Bronze - Photography (Moldy Whopper)
Bronze - Design for Good (Planet or Plastic?)
Merit - Wildcard Series (Planet of Plastic?)
EUROBEST - 7 Grand Prix / 3 Gold / 2 Silver / 1 Bronze.
Grand Prix - Integrated (Moldy Whopper)
Grand Prix - Film (Moldy Whopper)
Grand Prix - Industry Craft (Moldy Whopper)
Grand Prix - Print & Publishing (Moldy Whopper)
Grand Prix - Outdoor (Moldy Whopper)
Grand Prix - Media (Shutter Ads)
Grand Prix - Outdoor (Shutter Ads)
Gold - PR/Integrated Campaign (Moldy Whopper)
Gold - PR/Retail&Restaurants (Moldy Whopper)
Gold - Brand Experience & Activation (Shutter Ads)
Silver - Film (Moldy Whopper)
Silver - Outdoor (Shutter Ads)
Bronze - Outdoor (Shutter Ads)
EFFIE - 1 Grand Prix / 4 Gold / 1 Bronze
Global Grand Effie - Restaurants (Moldy Whopper)
Gold - Corporate Reputation (Moldy Whopper)
Gold - Marketing Disruptors - Services (Moldy Whopper)
Gold - Restaurants (Moldy Whopper)
Gold - Challenger Brand Solution (Moldy Whopper)
Bronze - Restaurants (KFC Christmas)
EL OJO - 1 Grand Prix / 6 Gold / 3 Silver / 4 Bronze.
Grand Prix - Print (Moldy Whopper)
Gold - Media (Without a ramp, a sidewalk is a wall)
Gold - Public Highway (Without a ramp, a sidewalk is a wall)
Gold - OOH (Moldy Whopper)
Gold - Film (Moldy Whopper)
Gold - PR (Moldy Whopper)
Gold - Best Local Idea (Moldy Whopper)
Silver - Design (Moldy Whopper)
Silver - Photography (Moldy Whopper)
Silver - Art Direction (Moldy Whopper)
Bronze - Media (Without a ramp, a sidewalk is a wall)
Bronze - Direct (Without a ramp, a sidewalk is a wall)
Bronze - Brand Experience & Activation (Without a ramp, a sidewalk is a wall)
Bronze - Sustainable (Without a ramp, a sidewalk is a wall)
Shortlist - Gráfica (Anatomy Lesson)
ANDY - 1 Grand Prix / 7 Gold.
Grand Prix - Bravest (Moldy Whopper)
Gold - Craft (Moldy Whopper)
Gold - Idea (Moldy Whopper)
Gold - The Pop Choice (Moldy Whopper)
Gold - Bravery (Moldy Whopper)
Gold - Idea (Shutter Ads)
Gold - Reset (Shutter Ads)
Gold - Best of Region/Europe (Shutter Ads)
GOLDEN DRUM - 3 Grand Prix / 8 Gold / 4 Silver / 2 Bronze.
Grand Prix - Print (Moldy Whopper)
Grand Prix - Content (Moldy Whopper)
Grand Prix - OOH (Shutter Ads)
Gold - Content (Moldy Whopper)
Gold - Print (Moldy Whopper)
Gold - Brand Building (Moldy Whopper)
Gold - Film (Moldy Whopper)
Gold - OOH (Moldy Whopper)
Gold - Industry Craft (Moldy Whopper)
Gold - Engagement, creative use of media (Shutter Ads)
Gold - Best of Covid-19 (Shutter Ads)
Silver - Digital (Moldy Whopper)
Silver - OOH (Moldy Whopper)
Silver - Print (Moldy Whopper)
Silver - Engagement (Moldy Whopper)
Bronze - Industry Craft (Moldy Whopper)
Bronze - Motion Craft (Moldy Whopper)
EL SOL - 1 Best in Show / 1 Best International Idea / 2 Grand Prix / 7 Gold / 2 Silver / 1 Bronze.
Sol de Platino(Best in Show) - (Moldy Whopper)
Best International idea (Moldy Whopper)
Grand Prix - Integrated (Moldy Whopper)
Grand Prix - Production (Moldy Whopper)
Gold - Production - Photography (Moldy Whopper)
Gold - Graphic Design (Moldy Whopper)
Gold - Integrated (Moldy Whopper)
Gold - Digital (Moldy Whopper)
Gold - PR (Moldy Whopper)
Gold - Exterior (Moldy Whopper)
Gold - Innovation (Moldy Whopper)
Silver - Film (Moldy Whopper)
Silver - Mobile (Carrefour Best Before 24h)
Bronze - Media (Carrefour Best Before 24h)
EPICA - 4 Grand Prix / 1 Silver / 2 Bronze.
Grand Prix - Digital (The Co-Worker)
Grand Prix - Print (Moldy Whopper)
Grand Prix - Film (Moldy Whopper)
Grand Prix - PR (Moldy Whopper)
Silver - Media Innovation (Without a ramp, a sidewalk is a wall)
Bronze - Public Interest (Without a ramp, a sidewalk is a wall)
LISBON AWARDS - 1 Silver / 3 Bronze.
Silver - Design Illustration (Planet or Plastic?)
Bronze - Design Poster (Planet or Plastic?)
Bronze - Craft Illustration (Planet or Plastic?)
Bronze - Design for Good (Planet or Plastic?)
THE DRUM - 1 Silver / 3 Bronze.
Silver - Illustration (Planet or Plastic?)
Bronze - Design for Good (Planet or Plastic)
Bronze - Best use of Content on Social Platform (Without a ramp, a sidewalk is a wall)
Bronze - Best Not for Profit of Charity Content Marketing Strategy/Campaign (Without a ramp, a sidewalk is a wall)
GERETY - 1 Grand Prix.
Grand Prix - Integrated (Moldy Whopper)
DUBAI LYNX - 1 Silver.
Silver - Print & Outdoor Craft (Planet or Plastic?)
Shortlist - Art Direction (Planet or Plastic?)
Shortlist - Design (Planet or Plastic?)
Shortlist - Print (Planet or Plastic?)
NEW YORK FESTIVALS - 1 Gold/ 1 Bronze.
Gold - Avant-garde/Innovative (Shutter Ads)
Bronze - Outdoor (Shutter Ads)
CREATIVE CIRCLE - 1 Gold.
Gold - Film (KFC Christmas)
CRESTA AWARDS - 2 Silver / 1 Bronze.
Silver - Craft Campaign (Planet or Plastic?)
Silver - Outstanding Art Direction (Planet or Plastic?)
Bronze - Poster/Billboard Campaign (Planet or Plastic?)
CAMPAIGN BIG UK:
Shortlist - 30” Tv Ad (KFC Christmas)
Shortlist - Original Idea (The Co-Worker)
Shortlist - Best use of digital tech (The Co-Worker)
CAMPAIGN BIG GLOBAL:
Finalist - Gaming (The Co-Worker)
ADFORUM PHNX - 1 Grand Prix / 7 Gold / 3 Silver / 3 Bronze.
Grand Prix - Public Relations (Moldy Whopper)
Gold - Press (Moldy Whopper)
Gold - Outdoor (Moldy Whopper)
Gold - Public Relations (Moldy Whopper)
Gold - Integrated (Moldy Whopper)
Gold - Print Craft (Moldy Whopper)
Gold - Awareness (Moldy Whopper)
Gold - Film (Moldy Whopper)
Silver - Graphic Design (Planet or Plastic?)
Silver - Print Craft (Planet or Plastic?)
Silver - Publication Design (Planet or Plastic?)
Bronze - Print (Planet or Plastic?)
Bronze - Outdoor (Without a ramp, a sidewalk is a wall)
Bronze - Graphic Design (Moldy Whopper)
BRAZILIAN CREATIVE ANNUAL - 1 In Book.
In Book - Outdoor (Without a ramp, a sidewalk is a wall)
Shortlist - Copy (Biography Playlist)
LITTLE BLACK BOOK:
Immortal Awards - One of the four projects chosen in 2020 (Moldy Whopper)
FOMLA - 1 Gold / 1 Silver / 1 Bronze.
Gold - Best Use of Ambient Media (Without a ramp, a sidewalk is a wall)
Silver - Impact Award (Without a ramp, a sidewalk is a wall)
Bronze - Best Event/Experiential (Without a ramp, a sidewalk is a wall)
TWITTER: (Powered by Tweets Awards) - 1 Bronze.
Bronze - Tweet & Call
KANTAR:
Creative Effectiveness Award - Top 10 TV Spots Worldwide
MARKETING WEEK AWARDS:
Gold - Retail & Ecommerce (KFC Christmas)
FAB AWARDS - 1 Gold.
Gold - Film (KFC Christmas)
DCM Awards:
Shortlist - Best use of Cinema (KFC Christmas)
AD STARS:
Shortlist - Design Posters Print (Planet or Plastic?)
Shortlist - Design Product and service (Planet or Plastic?)
Shortlist - Outdoor Craft Typography (Planet or Plastic?)
Shortlist - Outdoor Craft Illustration (Planet or Plastic?)
Shortlist - Outdoor Craft Art Direction (Planet or Plastic?)
Shortlist - Outdoor Product and Service (Planet or Plastic?)
Shortlist - Print Craft Typography (Planet or Plastic?)
Shortlist - Print Craft Illustration (Planet or Plastic?)
Shortlist - Print Craft Art Direction (Planet or Plastic?)
Shortlist - Print Product & Service (Planet or Plastic?)
Shortlist - Green (Planet or Plastic?)
LÜRZER'S ARCHIVE - 22 Publications:
Moldy Whopper Day 28 - Burger King - 2/2020
Moldy Whopper Day 32 - Burger King - 2/2020
Moldy Whopper Day 33 - Burger King - 2/2020
Moldy Whopper Day 35 - Burger King - 2/2020
Flowers - Renault - 1/2020
Leafs - Renault - 1/2020
Hands - Renault - 1/2020
Lamp - Renault - 1/2020
Smart Parking - Smart - 3/2019
Stingray - Planet or Plastic - 2/2019
Jellyfish - Planet or Plastic - 2/2019
Turtle - Planet or Plastic - 2/2019
Plastic bags - Planet or Plastic - 2/2019
Seagull - Planet or Plastic - 2/2019
Whale - Planet or Plastic - 2/2019
Hooks - Planet or Plastic - 2/2019
Scuba diving - Planet or Plastic - 2/2019
Seal - Evolution - 1/2019
Michael Jackson - Biography Playlist - São Paulo Edition (best work from the past two decades in São Paulo)
Madonna - Biography Playlist - 4/2015
Michael Jackson - Biography Playlist - 4/2015
Madonna - Biography Playlist - São Paulo Edition (best work from the past two decades in São Paulo)
