IKEA wanted to attract a new generation of co-workers, so we opened a store…on Roblox. By offering a real salary for virtual job roles, the news went viral. 178,000 applied, making it the most applied for job ever.
The Co-Worker
The
Co-Worker
IKEA wanted to attract a new generation of co-workers, so we opened a store…on Roblox. By offering a real salary for virtual job roles, the news went viral. 178,000 applied, making it the most applied for job ever.
IKEA wanted to attract a new generation of co-workers, so we opened a store…on Roblox. By offering a real salary for virtual job roles, the news went viral. 178,000 applied, making it the most applied for job ever.
Cannes - Bronze / Entertainment Lions For Gaming
Cannes - Shortlist / PR
Cannes - Shortlist / Direct / Gaming
Cannes - Shortlist / Direct / Use of Digital Platforms
Cannes - Shortlist / Creative B2B
D&AD - Graphite / PR / Digital Social
D&AD - Shortlist / Experiential
D&AD - Shortlist / PR / Integrated
D&AD - Shortlist / PR / B2B
Epica - Grand Prix / Digital
Webby - Best Digital Campaign
Webby - People's Voice / Best Viral PR Campaign
Webby - People's Voice / Best Digital Campaign
Creative Circle - Gold / PR / Events & Stunts
Cannes - Bronze / Entertainment Lions For Gaming
Cannes - Shortlist / PR
Cannes - Shortlist / Direct / Gaming
Cannes - Shortlist / Direct / Use of Digital Platforms
Cannes - Shortlist / Creative B2B
D&AD - Graphite / PR / Digital Social
D&AD - Shortlist / Experiential
D&AD - Shortlist / PR / Integrated
D&AD - Shortlist / PR / B2B
Epica - Grand Prix / Digital
Webby - Best Digital Campaign
Webby - People's Voice / Best Viral PR Campaign
Webby - People's Voice / Best Digital Campaign
Creative Circle - Gold / PR / Use of Low Budget
Creative Circle - Gold / Gaming / Brand Integration
Creative Circle - Gold / Gaming / Community Engagement
Creative Circle - Gold / Digital
Creative Circle - Gold / Experience
Creative Review Awards - Gold / PR
Creative Review Awards - Gold / Creative Effectiveness
Creative Review Awards - Gold / Experience
Effie - Bronze / Retail
Marketing Week - Gold / Brand Experience
Marketing Week - Gold / Brand Innovation
Campaign Magazine - #2 Top Digital Innovations 2024
Creative Review - Best Ad Campaigns 2024
Ad Age - Pick of the day
Creative Circle - Gold / PR / Events & Stunts
Creative Circle - Gold / PR / Use of Low Budget
Creative Circle - Gold / Gaming / Brand Integration
Creative Circle - Gold / Gaming / Community Engagement
Creative Circle - Gold / Digital
Creative Circle - Gold / Experience
Creative Review Awards - Gold / PR
Creative Review Awards - Gold/Creative Effectiveness
Creative Review Awards - Gold / Experience
Campaign Magazine -#2 Top Digital Innovations 2024
Creative Review - Best Ad Campaigns 2024
Ad Age - Pick of the day
Creative Circle - Gold / PR / Use of Low Budget
Creative Circle - Gold / Gaming / Brand Integration
Creative Circle - Gold / Gaming / Community Engagement
Creative Circle - Gold / Digital
Creative Circle - Gold / Experience
Creative Review Awards - Gold / PR
Creative Review Awards - Gold / Creative Effectiveness
Creative Review Awards - Gold / Experience
Effie - Bronze / Retail
Marketing Week - Gold / Brand Experience
Marketing Week - Gold / Brand Innovation
Campaign Magazine - #2 Top Digital Innovations 2024
Creative Review - Best Ad Campaigns 2024
Ad Age - Pick of the day
“IKEA RECRUITS NEXT GENERATION”
“QUIT YOUR JOB TODAY, WORK FOR IKEA ROBLOX TOMORROW”
“IKEA JOB GOES VIRAL”
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