IKEA wanted to attract a new generation of co-workers, so we opened a store…on Roblox. By offering a real salary for virtual job roles, the news went viral. 178,000 applied, making it the most applied for job ever.
The Co-Worker
The
Co-Worker
IKEA wanted to attract a new generation of co-workers, so we opened a store…on Roblox. By offering a real salary for virtual job roles, the news went viral. 178,000 applied, making it the most applied for job ever.
IKEA wanted to attract a new generation of co-workers, so we opened a store…on Roblox. By offering a real salary for virtual job roles, the news went viral. 178,000 applied, making it the most applied for job ever.
“IKEA RECRUITS NEXT GENERATION”
“QUIT YOUR JOB TODAY, WORK FOR IKEA ROBLOX TOMORROW”
Cannes - Bronze / Entertainment Lions For Gaming
Cannes - Shortlist / PR
Cannes - Shortlist / Direct / Gaming
Cannes - Shortlist / Direct / Use of Digital Platforms
Cannes - Shortlist / Creative B2B
D&AD - Graphite / PR / Digital Social
D&AD - Shortlist / Experiential
D&AD - Shortlist / PR / Integrated
D&AD - Shortlist / PR / B2B
Epica - Grand Prix / Digital
Webby - Best Digital Campaign
Webby - People's Voice / Best Viral PR Campaign
Webby - People's Voice / Best Digital Campaign
Cannes - Bronze / Entertainment Lions For Gaming
Cannes - Shortlist / PR
Cannes - Shortlist / Direct / Gaming
Cannes - Shortlist / Direct / Use of Digital Platforms
Cannes - Shortlist / Creative B2B
D&AD - Graphite / PR / Digital Social
D&AD - Shortlist / Experiential
D&AD - Shortlist / PR / Integrated
D&AD - Shortlist / PR / B2B
Epica - Grand Prix / Digital
Webby - Best Digital Campaign
Webby - People's Voice / Best Viral PR Campaign
Webby - People's Voice / Best Digital Campaign
Creative Circle - Gold / PR / Events & Stunts
Creative Circle - Gold / PR / Use of Low Budget
Creative Circle - Gold / Gaming / Brand Integration
Creative Circle - Gold / Gaming / Community Engagement
Creative Circle - Gold / Digital
Creative Circle - Gold / Experience
Creative Review Awards - Gold / PR
Creative Review Awards - Gold / Creative Effectiveness
Creative Review Awards - Gold / Experience
Campaign Magazine - #2 Top Digital Innovations 2024
Creative Review - Best Ad Campaigns 2024
Ad Age - Pick of the day
Creative Circle - Gold / PR / Events & Stunts
Creative Circle - Gold / PR / Use of Low Budget
Creative Circle - Gold / Gaming / Brand Integration
Creative Circle - Gold / Gaming / Community Engagement
Creative Circle - Gold / Digital
Creative Circle - Gold / Experience
Creative Review Awards - Gold / PR
Creative Review Awards - Gold/Creative Effectiveness
Creative Review Awards - Gold / Experience
Campaign Magazine -#2 Top Digital Innovations 2024
Creative Review - Best Ad Campaigns 2024
Ad Age - Pick of the day
“IKEA RECRUITS NEXT GENERATION”
“QUIT YOUR JOB TODAY, WORK FOR IKEA ROBLOX TOMORROW”
“IKEA JOB GOES VIRAL”
“IKEA JOB GOES VIRAL”
